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💡 Welcome! We loved your portfolio and are super excited to have you on board with this campaign.
This brief document outlines everything you need to create the perfect content for our client. From our background from the brand to content execution, we’ve provided as much information as possible to make sure the content you produce is the quality we require.
Please note: Creative quality is important to us. Please ensure all guidance is followed to avoid high levels of amends and delays.
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Dos:
- Do have high ENERGY. Speak excited about the app.
Example here:
Audio Clip (2023-04-29 15_21_36).m4a
- Keep the phone and any other screen far from the baby’s sight
- Non-seasonal decor(i.e. no Christmas tree in the living room )
- CTA: Start your free trial today
- Hook — Make sure it is relatable
- Make sure the text on the screen matches the verbal hook (what you are saying).
- Use a strong visual hook and include your baby in the hook.
- Cut every 1-3 seconds to ensure pacing is kept strong
- Do follow this best practice checklist
- Tech specs - All videos should be 20-60 seconds and shot vertically (9:16-could be cut to 4:5 if need be), with natural lighting as much as possible.
- Sound on: Must use sounds from the commercial music library
- No borders: Make the video a perfect fit for the screen
- Text Closed Captioning: Use captions/on-screen text to clearly display the CTA
- Voice over + Offer: Illustrate the product/offer
- Make sure all text is in the safe zone (below)
- Text overlays - Do not add any text in zones where it may overlap with captions or side features (avoid putting text too close to any edge). This is an example of improper use of text
- The subtitle/caption should be in the safe zone
Video guidelines by Meta: